Among other great advice, Nick Thacker offers the following in his guest post, “3 Great Tips for Authors on Networking” at C. S. Lakin’s Live Write Thrive:
You can’t do everything. “Shiny Object Syndrome” can be a tricky beast to overcome, but you need to stay focused on the things that will truly matter. Always look to add value wherever you are, but know, too, that you can’t update your Facebook profile, Goodreads account, Twitter feed, and blog, and simultaneously guest post at fifty other sites while writing your manuscript for the next book in the series. You’ll get burnt out very quickly (trust me, I’ve been there). Instead, focus on a “home base” that you can point your network to, and “branch out” into smaller connection points, like Twitter and Facebook accounts. If you’re struggling to make enough time for it all, temporarily cut back to your writing and your home base.
Food for thought, especially when the writing—the most important thing—gets pushed into the background.