The excellent website/blog for writers, Writer Unboxed, is not a recent discovery, but Lisa Cron is. Lisa is the author of WIRED FOR STORY: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence.

MRI of human brain
Image at http://bit.ly/NfdUEQ (office.microsoft.com)
Lisa has just joined the Writer Unboxed team. In today’s WU post, Why Are We Wired for Story?, Lisa proposes that, because of the way our brains are wired, it doesn’t matter how beautifully polished the prose is; it’s the story that matters. Unless urgency in the story provokes curiosity in the reader, no amount of “fixing” will work.
An excellent, thought-provoking post. Go read it now, and let me know what you think.